The line between work and leisure is a very blurred one at PROjekt.

All commerce lives within a culture, which in turn provides the cues for our purchasing behaviour and brand loyalties. In other words, culture is the marketeerʼs nourishment. This gives Shane an excuse to indulge his love of music, movies and food – preparation as well as consumption.

Shane’s first collaboration and co-production with emerging Hollywood Director Gary Shore (Dracula Untold 2014 – Universal Studio) for his movie trailer, The Cup of Tears was where PROjekt’s journey began.

Bulmers Berry “Undergrowth Movement Campaign” with local and international street artists demonstrated a new way of combining the street culture with commercial culture.


On the subject of pride one his proudest possessions is the Platinum Disc presented to him by Daisy Productions for his contribution in helping make the Galway Girl single and album such a huge success for Sharon Shannon.